Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale.

Join us for the latest episode of Industry Insights, hosted by Nunnu Karppinen, COO and Head of International at Post Control Helsinki. Recorded during this year’s EFM Industry Programme in collaboration with the Erich Pommer Institute, the episode brings together Maria Tanjala (FilmChain), Mafalda Duarte (International Game Developers Association & Women in Games) and Dr. Pirita Pyykkönen-Klauck (ZDF Sparks) for a timely conversation on resilience, innovation, and the future of tech-driven creative industries.

Under the theme “Resilient by Design” the panel explores how film, television, gaming, and media companies can build sustainable business models in an era defined by digital transformation, artificial intelligence, and changing audience expectations. Rather than viewing technology as something that simply happens to the creative industries, the speakers discuss how leaders can actively shape innovation to protect creative work, strengthen ownership structures, and enable long-term growth.

Drawing on real-world case studies and entrepreneurial experience, the panel examines how technology can improve efficiency, foster trust, support informed decision-making, and create new pathways for collaboration across the creative value chain.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast co-funded by Creative Europe MEDIA.