Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. Hosted by Matthijs Wouter Knol, this episode spotlights an important figure in the history of the EFM through a personal conversation and a journey through time.

This special episode revolves around the former EFM director Beki Probst through a conversation that took place during the Cannes Film Festival between her and Matthijs Wouter Knol, who himself has been in the seat as director of the EFM as a successor. Beki depicts her journey through the film industry with anecdotes from her life in the film industry, from her starting out as a young journalist traveling to Cannes, to suddenly finding herself in Berlin.

She shares stories of people she crossed paths with along the way, how the Berlinale took place right after the fall of the wall and draws a picture of the future industry through her own expectations and lived experiences. This all adds to the portrayal of the woman who came to found the European Film Market as we know it today.

Beki Probst is considered the grande dame of the film world. Under her direction, the European Film Market has developed into one of the largest and most important trade fairs for cinema on the international scene. Beki Probst was born in Istanbul, where she first worked as a journalist after completing her studies in law and journalism. In 1960, Probst moved to Switzerland, where she became the general manager of the Probst-Kinobetriebe, known today as Quinnie Cinemas. From 1981 to 1988, Beki Probst served as the Berlin International Film Festival's official delegate for Turkey and Greece. Up until 1995, she also served as a member of the selection committee for Locarno International Film Festival. From 1988 to 2014, Beki Probst was the director of the Berlinale’s European Film Market – Probst rebranded the former “film fair” as the European Film Market and subsequently transformed the event into one of the most significant industry meet-ups for the international film business. In addition, from 1988 to 1996 Beki Probst was artistic director of the Geneva-based festival “Stars de Démain”. She has served as a jury member on multiple occasions at international film festivals, including appearances in Toronto, Jerusalem and San Sebastián. In 1992 Beki Probst was decorated as “Chevalier des Arts et des Lettres” by the French Ministry of Culture, was honoured with the Berlinale Camera in 2018 and in 2019 with the Honorary Award of the Swiss Film Award. In 2024 she was awarded the Order of Merit of the Federal Republic of Germany (Verdienstkreuz am Bande der Bundesrepublik Deutschland).

Since 2021, Dutch-born Matthijs Wouter Knol is the CEO and Director of the European Film Academy. Before reading and graduating with an MA in Contemporary History at Leiden University and the Royal Netherlands Institute in Rome, he worked as a magazine editor and journalist. From 2001 onwards, he worked in Amsterdam as creative and associate producer on 30 award-winning documentary films, with renowned directors such as Heddy Honigmann, Maria Ramos, and Mani Kaul. For ARTE, he co-produced a digital edition of 40 re-mastered works of Dutch documentarian Johan van der Keuken, which was awarded the Prix Cahiers du Cinéma (2006). After a short stint at IDFA (2007-2008), he formed for 12 years part of the senior Berlinale team, first as Head of Programming of Berlinale Talents (2008-2014), then as Director of the European Film Market (2014-2020). Apart from launching several new training and industry platforms over the course of his career, Matthijs is an advocate for more Diversity and Inclusion. He initiated D&I schemes at both EFM and the European Film Academy, and was one of the founders of the Anti-Racist Taskforce for European Film (ARTEF). He teaches and coaches at various film schools and is a regular moderator and speaker at international film industry events. Matthijs has been part of the main jury at the festivals of Buenos Aires, Jerusalem, Istanbul and Locarno.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast is produced in cooperation with Goethe-Institut and co-funded by Creative Europe MEDIA.