Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. This podcast episode was made in collaboration with PUBLIKUM.

In a new collaborative series with PUBLIKUM titled "The Claim" the podcast brings together leading industry voices to debate findings from AI-driven audience research. Hosted by Niels Alberg and Rikke Flodin from PUBLIKUM, each session recorded live during the EFM challenges experts to reconcile data-driven insights with creative intuition.

In this episode, the hosts and guests explore the claim that "the audience wishes we made it easier for them to study relationships," sparking a deep dive into character relationships, identification, and the move from stories about "me" to stories about "us." The discussion examines whether audiences have a deeper appetite for social dynamics than the industry currently serves, offering unique insights into how a leading producer and a prominent international sales company are currently interpreting these trends across the European and global market.

Dries Phlypo is a producer at A Private View. Tine Klint is the founder and CEO of LevelK Film Sales. Niels Alberg is the Co-founder and Partner at PUBLIKUM. Rikke Flodin is a Partner at PUBLIKUM and an expert in audience research.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast is co-funded by Creative Europe MEDIA.