Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. This podcast episode was made in collaboration with PUBLIKUM.

In a new collaborative series with PUBLIKUM titled "The Claim" the podcast brings together leading industry voices to debate findings from AI-driven audience research. Hosted by Niels Alberg and Rikke Flodin from PUBLIKUM, each session recorded live during the EFM challenges experts to reconcile data-driven insights with creative intuition.

In this episode, the hosts and guests explore the claim that “the audience wishes we would go further,” sparking a deep dive into shifting narrative risks and thematic depth. The discussion examines how audience expectations are evolving regarding social and emotional realism, offering unique insights into how major film funds and institutes are currently interpreting these trends in the German and Norwegian landscapes.

Helge Albers is the CEO of MOIN Film Fund Hamburg Schleswig-Holstein. Kjersti Mo is the CEO of the Norwegian Film Institute (NFI). Niels Alberg is the Co-founder and Partner at PUBLIKUM. Rikke Flodin is a Partner at PUBLIKUM and an expert in audience research.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast is co-funded by Creative Europe MEDIA.