Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. Hosted by media industry analyst Johanna Koljonen, it delves deep into the rapidly evolving film industry.

The 2024 Nostradamus Report, titled "Paradox of Hope," delves into the myriad challenges facing the film and TV industries, highlighting broken business models, distribution woes, and the impact of new technologies like virtual production and generative AI. Against a backdrop of global crises, including the climate emergency, the industry grapples with unsustainable practices and the dominance of a few major players. However, amidst the chaos, there's a glimmer of hope as audiences show a preference for quality storytelling. This conversation emphasizes the need for collaboration, innovation in distribution, and a shift towards audience-centric content creation to ensure a sustainable future for the industry. It calls for a departure from competition towards an ecosystem mindset, where shared resources and collaboration foster growth for all.

Tabitha Jackson is a consultant and film executive. With a 30-year career in film, arts, and public broadcasting, she is committed to the independent voice, the socio-cultural power of cinema, and a more expansive set of makers, forms and audiences. Recent roles include Director of the Sundance Film Festival, Director of the Sundance Documentary Film Program, and Commissioning Editor/EP (Channel4/Film4). Tabitha is currently a Shorenstein Documentary Film Fellow at the Harvard Kennedy School, and a member of the Academy of Motion Picture Arts and Sciences.

The host Johanna Koljonen is a media analyst, broadcaster, and experience designer. She is the author of the Göteborg Film Festival’s annual Nostradamus Report on the near future of the screen industries, which is in its 11th year. She lectures internationally on changes in the media sector, and on participation and narrative design. Her background is in public service broadcasting; in 2011, she received the Swedish Grand Journalism Award in the Innovator category.

This podcast episode has been developed in collaboration with the Göteborg Film Festival's Nostradamus initiative. The 2024 Nostradamus Report Paradox of Hope is available as a free download thanks to support from its partners BoostHGB, Kulturakademin, Region Västra Götaland and the Nordisk Filmen TV Fund.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast is produced in cooperation with Goethe-Institut and co-funded by Creative Europe MEDIA.