Industry Insights – The EFM Podcast is presented by the European Film Market of the Berlinale. Hosted by international TV Expert Max Goldbart, it delves deep into the rapidly evolving film industry.

This episode tackles aspects such as a way more competitive market, a content focus shift to Asia, an increasingly difficult customer acquisition to the question of skills shortage and sustainability, creative input and AI on the horizon.

Ioanina Pavel: I’ve been a development and creative producer for HBO for the better part of my thirties, having worked on both returning series and event miniseries, drama and reality TV in Romania. It’s been an immersive and infinitely gratifying process for me, a long-time TV buff, the joy of working in storytelling is why I can’t stop grinning most of the time. No show has at once challenged and reaffirmed my daily sense of joy quite like Spy/Master has over these past years, and I’m stoked that it’s landed in such auspicious company.

Oliver N. Bachert, Chief Distribution Officer of Beta Film, oversees the company’s sales and acquisition activities. Furthermore, he is responsible for all business affairs in Italy, UK and North America. Bachert has been with Beta since 2002. Prior to this, he was production executive in KirchGroup’s production division, as well as at Epislon / Evision, a joint venture of KirchGroup and Italy’s Mediaset. He joined KirchGroup in 1998 after studying business administration and communication in Munich and Venice.

Guy Bisson has been a leading entertainment market analyst with a specialisation in the global television business for the past 30 years. He is a regular speaker and moderator at many of the world’s leading entertainment business conferences, a frequent media commentator in print and broadcast and author of numerous reports and research articles on the business and strategy of the global television industry. Guy is co-founder of Ampere Analysis, a London-based analyst house focused on the entertainment and content business, which draws on title-level movie and TV analysis, consumer research and market forecasting to create a holistic outlook for the future of the industry. Guy previously led the television research practice at both Screen Digest and IHS.

Max Goldbart is International TV Editor at Deadline, covering the global TV sector with a focus on Europe and the UK. He writes breaking news and features about all facets of the industry and also pens the weekly International Insider newsletter, along with editing magazines for major TV markets. He was previously at UK TV trade Broadcast, where he specialized on the BBC and rose from Reporter to Chief Reporter during a four-year stint.

This podcast episode has been developed in collaboration with DEADLINE.

The Berlinale’s European Film Market is the first international film market of the year, where the film industry starts its business. Industry Insights - The EFM Podcast puts a spotlight on highly topical and trendsetting industry issues, thereby creating a compass for the forthcoming film year. The year-round podcast is produced in cooperation with Goethe-Institut and co-funded by Creative Europe MEDIA.